Not every hairstyle flatters every face shape — and the same is true for wigs. The secret to a wig that always looks natural and stunning is choosing a style that works with your facial proportions. Here is how to identify your face shape and which wig styles are most flattering for each one.
How to Determine Your Face Shape
Stand in front of a mirror and pull your hair back completely. Look at the overall outline of your face and pay attention to: your forehead width, cheekbone width, jaw width, and face length.
- Oval: Forehead slightly wider than jaw, face is longer than wide, gently rounded jaw.
- Round: Face is roughly as wide as it is long. Full cheeks, soft chin, no strong angles.
- Square: Forehead, cheekbones, and jaw are all roughly the same width. Strong, defined jawline.
- Heart: Wide forehead and cheekbones tapering to a narrow, pointed chin.
- Diamond: Narrow forehead and chin with wide, prominent cheekbones.
- Oblong / Long: Face is significantly longer than it is wide. Forehead and jaw roughly equal in width.
Oval Face Shape — The Most Versatile
Good news: oval face shapes are the most universally flattering. Almost any wig style looks great. You can wear long, short, curly, straight, bob, or layered styles with confidence. The only styles to slightly avoid are those that add excessive length at the top (very high updos or very tall styles), which can make the face look overly elongated.
Best styles: Everything — pixie, bob, lob, long waves, curly, straight. Go wild.
Round Face Shape — Add Length & Definition
For round faces, the goal is to add the illusion of length and reduce the appearance of width. Styles that fall below the chin are your best friends — they draw the eye downward and elongate the face. Avoid very full, round styles at cheek level, which emphasise the circular shape.
Best styles: Long, straight or slightly wavy wigs; long bobs (lobs) with face-framing layers; side-parted styles; wigs with volume at the crown rather than the sides.
Avoid: Blunt chin-length bobs, full round afros, very curly short styles that add width at the cheeks.
Square Face Shape — Soften the Angles
Square face shapes have strong, angular features that can be beautifully softened with the right wig. Look for styles with soft waves, layers, or curls that break up the harsh lines of the jaw. Side parts work better than centre parts, which can emphasise squareness. Volume at the cheeks and below the jaw softens the overall shape.
Best styles: Long loose waves; layered curls; side-swept styles; long bobs with movement; wispy, face-framing layers.
Avoid: Blunt straight bobs that end exactly at the jawline, slicked-back styles, very severe centre parts.
Heart Face Shape — Balance the Forehead and Chin
Heart-shaped faces need styles that draw attention away from the forehead and add width around the jaw and chin area. Chin-length bobs and lobs are ideal because they create the illusion of a wider jaw. Side-swept bangs soften a wide forehead. Avoid too much volume at the top and crown, which further emphasises the widest part of the face.
Best styles: Chin-length bobs; lobs with waves; side-swept looks; styles with volume from the chin down; wispy or side-swept bangs.
Avoid: Very voluminous styles at the crown, top knots, very long straight styles with a centre part.
Diamond Face Shape — Widen the Forehead and Chin
Diamond faces have strikingly wide cheekbones, which need to be balanced with width at the forehead and chin. Styles with full, side-swept bangs help widen the forehead area, while chins and chins-length styles add width below. Avoid sleek styles that hug the cheeks, as they can over-emphasise the cheekbone width.
Best styles: Full or side-swept bangs; chin-length or slightly longer bobs; styles with width and volume at the crown and nape; layered mid-length styles.
Avoid: Styles with maximum volume at the cheeks, very sleek pulled-back looks.
Oblong / Long Face Shape — Add Width
Long faces benefit from styles that add width and volume at the sides rather than length at the top or bottom. Curly and wavy textures that expand outward at the sides are perfect. Short to medium-length styles generally flatter more than very long straight styles, which can make the face appear even longer.
Best styles: Curly or wavy mid-length styles; pixie cuts; full, round bobs; styles with volume at the sides and temples; blunt bangs (to visually shorten the face length).
Avoid: Very long straight wigs, very high styles with volume at the crown, sleek centre-parted long styles.
Still not sure which style suits you? Send us a photo on WhatsApp and Berlinda will personally recommend the best wig for your face shape. Message us here — no pressure, just honest advice. Browse our full wig collection here.